12 Months to Freedom

Financial Independence Through the Web

Internet Marketing is a LOT of Work

It’s true. It really is a lot of work! Reading all this crap about people who make hundreds of thousands of dollars by only working 10 hours a week (or whatever) is just not true! There is a lot of work involved to set up an run an internet based business. And I’m having a hard time keeping up. I’m sure that after a year or two, once everything is automated, and I have the cash flow to get some outsourcing on the technical aspects of th business, then I can get away with working four hours a day - if it’s that successful. I expect it to be. But that’s goign to take time!

Right now I have my product ready for my next sales page. But I’m running into a lot of difficulties. My motherboard crashed on my computer at home, so I’ve been without internet for a week. In fact, I’m not using my home computer now…. I haven’t been able to get that working, either. I have a technician coming on the weekend to help get things going.

On the bright side, I did sell another copy of my incorporation manual (available here). I put up an article about incorporating, and the next day I got a sale. I think there’s a relationship there. I need to do a lot more article marketing, since I have barely scratched the surface of that one. Oh, Jeff, thanks for the “long tail” keywords advice. It took me a while to figure out what you meant with that, but once I did, I realised that I already knew the concept, just not the label. You seem to really know your stuff. I hope you succeed to the extreme in this! Just watch your spelling and grammar in your writing - I did notice a few of those errors. It takes away from your credibility, especially if you use article writing.

It’s funny, I actually make more money from my articles than from my products! I’m hoping that will change, since the articles are a lot of work to make any decent money from. And it’s constant, since the articles quickly become dated. At least in my niches there is a lot of direct demand. I suppose there always will be, especially for the financial products. Yes, my latest product is a budget workbook/program and an eBook to go along with it. I’m thinking of doing a scaled-down version fo the eBook to give away for marketing purposes. I think that will help a lot!

Right now my biggest obstacle is time. REALLY. I can barely manage to keep up with my daily living, let alone get things going for this business. But I am determined, and I will get it working! I expect to have y product page up on Christmas day, tested and working, so that people can buy and download the spreadsheet. I only hope that I have the right concept for this product. I also intend to sell ti quite a bit throguh others. Jeff, email me about that, okay?

I’m also planning on using a couple of free sites to help market my products. Squidoo is one of those. I have a rather interesting concept on how to get some decent leads through that and some other sites. Hopefully that will boost things quite a bit. One thing at a time. I think this spreadsheet has a lot of potential, and it’s easy enough for anybody to use. And then anyone can learn to manage their own personal budget and home finances using a tool that I designed. I know that I use it, and it has saved me from making mistakes in the past - I’d be lost without such a thing, in fact. And that’s what gave me the idea to search this niche and see if it was viable to develop a more complete product for others to use. This is a really big niche, that I think isn’t served very well. So, I plan to fill that gap right away! I have the expertise (hey, I do have an MBA and have worked in managing finances for 10 years now). You can’t get better expertise than that!

Now all I need is some more time…

And a few more places to sell my products…

I’m open for ideas, and would love to hear what people think about getting a spreadsheet or program that would help them to manage their personal home budget, as well as some tips, advice, and instructions on how to better manage their finances. I’m also thining of including some time management worksheets, just for their usefulness. Kind of as a bonus for anyone who wants this stuff. Any comments?

Motivation Can Be Very Difficult!

The hardest part about doing something like what I’m trying to do is to keep motivated. I’ve come up with a time-management tool like nothing I’ve ever seen or heard of before that is truly amazing… Maybe I’ll release it someday - or put it into a book or some such. But I’ve also found that this really helps my motivation. At least now I’m actually getting more done. It’s hard to motivate myself, even still.

I always want to spend more time with my kids, more time for myself (I basically have none - no love life, barely speaking with my friends, and can barely get enough time just to shop for groceries). I keep up with my martial arts, since I have committed to that so much, as well as the work I do. But it’s hard to motivate myself beyond that at times. I think part of that is that seeing the end is so ephemeral. It’s like there’s nothing certain and I can’t be sure that it’s there. But this is really the only business I can afford to do. If I expand on being an accountant, then I will have to sell my time, 1 hour for X dollars. Repeat. Repeat.. With this business there is another level.

As with any writing, it can be done once, then sold many times. You can keep getting paid for the work, even months after you’ve done it. The latest product I have, which I’m supposed to have up by Wednesday if my time line goes out as I wish it to, is actually an eBook and spreadsheet. The book is somewhat simple, but the spreadsheet is very complex (although it may not seem it on the surface - all the programming, etc. is hidden from the user).  I spent a lot of time on it and researched the competition and the niche fairly well, I think. The biggest direct competitor I could find has had over $4 million in sales in 12 years from his spreadsheet alone. Now that’s pretty amazing I think. That’s well over $300,000 per year. And if he only keeps half of that, then he’s making a lot more than I am now! And he could be doing several other projects besides this one (he is doing at least two others). And my spreadsheet is better than his.

So can I sell it? I hope so. I believe I can. It’s whether I can sell enough. I’ll put a post and link up to the product once it’s up… Look for it on Wednesday. Hopefully I’ll be motivated and be able to manage my time well enough to complete it by then. Then comes the hard part - all the advertising to get the product seen by enough of the public to make it sell! I know that if I did this program as a one off for an employer, I would probably earn about $1000 in wages for the time I spent on it. I want to make at least 1,000 times that off of this product before it’s obsolete. Wouldn’t it be nice to earn $25,000 an hour?

Of course, that’s not really how much I’d earn from it, because that only accounts for the time spent working on the product, not all the time spent advertising, promoting, and processing the sales, and so forth. But it’s still a nice figure to think about! Even $1000 per hour of product creation would be really nice, don’t you think? If I could earn that in the next six months, then I know I’d really be on my way!

And I would have my dream career started!

Learning about Advertising

The latest things I’m learning about are advertising. There are two things. In is how to actually advertise my sites. The other is how to put advertising on my sites.

So, of course, one of the best ways to advertise my sites is with article marketing. I already know I’m a good writer, and have several articles published in suite101.com. That brings in a very small amount of money each month, which I’ve so far used to pay for my url registrations of my various sites. So I’m not making any money off of that. But I am able to at least get something for all that work! But I also need to put more articles in places like ezinearticles.com, where other people can see my articles and I can get lots of links to my sites.

Advertsiing on my sites is another thing. There’s the most popular form, Google Adwords, but I think that I really need some more traffic for that and want to put it into my sites in such a way that it doesn’t detract from the content. Of course, the best way to get traffic (so it’s said) is to have great content. Well, I’m a little behind in that department. I spent the last seven days working at my day job, and won’t really have a lot of time to deal with doing a lot of writing. Heck, I’m doing this on my lunch break right now!

I’ve also been doing some reading on what the best long term strategies for an online only business are. It seems that the best (or at least most lucrative) in the long term is to have your own products. That’s cool, since I like that kind of creativity. However, that can take a long time to build. The quickest way to get money is through affiliate marketing. This is selling other people’s stuff. So, its kind of like a sales job, only you are 100% responsible for the kind of sales and the marketing strategies you will use in order to sell these products. Most often you have a landing page or link in your site recommending the product that leads to the actual sales page of the person/company that sell the actual product. You get paid a commission on whatever you sell, and that’s that. Oh, you get paid because there’s a code in your link that tells the seller who it is that actually made the sale. It’s kind of like leading someone into the store and getting paid to lead them there. The person in the store is who does the actually selling.

If you sell your own stuff, you have to do it all, but then you can get these affiliates to recommend your product(s). Of course you’ll have to pay them a commission, and these usually range from 25% to 70% of your sales. WOW! I bet that most sales people in the brick and mortar stores would kill for that kind of commission. Of course, they are only people who talk with people who are already pre-qualified. But even those sales people who find their own leads don’t get that kind of percentage. But they are usually dealing in much bigger commissions. A huge commission on an Internet product is anything over $100. And the great majority are a lot less, sometimes as low as $2.

I know I’ve got one product already. I haven’t really done any advertising for that, though, so I’ll have to work on that. And I have another product almost ready that I’ll post on here once it’s ready. And one of those sites is designed to be an affiliate site anyhow, so I really need to improve that! There’s practically nothing on it, so I need to get working on content (and graphics). I hate doing graphics, but people like eye candy. It sure helps sell things better…

Oh, I’ve added my links in my sidebar. So now you can check out my sites and let me know what you think of them. Feedback on how to improve these is always appreciated. I know that a couple of them are really bad right now… Gosh, how I wish I had more time. But that’s part of why I’m doing this, isn’t it?

People Can Be Great!

I’ve had a couple of my friends, people who I actually rarely see, already offer me advice in my quest! I think that’s great! One person did this through responding with a comment that shows his idea to help me. Trés cool! Thanks, Carl. My other friend, Jeff, emailed me some tips, since he has a part-time business on the internet. [Hey Jeff, what's your site? You should put a post on here and link to your site, so I can see what it's about.]  It just goes to show that there are people who are not selfish and care in this world!

I’m always up for suggestions and help in this quest of mine. I know it might seem silly to some people, and others might think I’m insane… “Stick to the job!” I hear. “Work hard, and you’ll get ahead.” Well, that depends on how far you want to go. I doubt I’m going to be CEO of this company, and getting into another right away is a tough call. At least at that level. So, to get that kind of position, one has to start thier own company. And isn’t that what I’m doing? I honestly believe that once it starts to bring in some money I will be able to do as owners of other companies do - hire people to do the easy work and the things I’m not great at (like web design) and make more money from the tough stuff myself.

But that takes time. It certainly isn’t going to happen this month. And I don’t expect it to happen until after at least a year. Until then, I’ll keep plugging at this and getting things done in my spare time, while I work for someone else. At the moment I’m most concerned about making enough from this endeavour to keep my house and start to pay down my debts… $1500 a month would be enough! (After taxes and expenses, of course.)

So, if you have any ideas, feedback, or input into this, I welcome them! Just post them here or email me…

Slowly Getting There

Well, I make about $10-$15 per month at the moment. So I need to up this by about 100 times! I’ve started trying something new to see if it does any good. I put up a couple of lenses on Squidoo. I wonder if this works, and have some hope. It’s like an affiliate thing, where I build a site full of information for no cost to myself. Any money that is made on there through links, Amazon sales, or whatever, I get 50% of. Seems fair enough. They also give 5% to charity, and the rest they keep. They put up this great engine, have a couple of full time moderators, and the rest of the world contributes the useful content. There are a lot of interesting pages on there. Of course, as with any kind of site that is open to anyone to contribute there is also a lot of junk. But that’s okay. Sometimes the junk is entertaining, too.

I still haven’t gotten a couple of the things I really want to get done started. I want to get up the publishing site, and I need to really improve findarussianbride. The graphics on it are terrible, and it needs a lot more content. As well, it isn’t really getting any traffic. I’m not too worried about that at the moment, since I’d like to improve it at least to the point where it looks respectable before it gets a lot of traffic. It’s not going to be my primary focus, I have decided. I realise that my real passions lie in the areas of personal improvement, fitness, and health.

The next site that I build is going to be “Kill Your Fat“. This is going to be a membership site where I use my fitness and health expertise to assist people in getting healthier. I want to help them with their motivation, give them the proper health advice that will lead to better, fitter lives. I need to really build that site a lot, though, before I get the whole thing advertised. The concept is going to be a site where there are several articles on how to get healthier, eat right, and exercise properly. As well, the members’ area will offer more specific advice, meal plans, specific tips, and individualized programs for the members. It’s a good concept, and what I plan on offering people is something that I’d actually pay for myself. I know this will be a lot of work, but I’m willing to do that, and to even build a major business around it. Wish me luck!

Hey, if anyone reading this has any ideas to help me, I appreciate it. And any comments on the site here will help me to learn, too!

So, what’s your input?

Finding the Time to Become Free

It’s honestly tough find the time to keep up with this. I am about a month behind my original goals. It takes a lot of discipline, effort, and organization. Of course, my extremely busy life isn’t usual at all in this world. I honestly don’t know anyone else who has as busy a schedule as I do. Yes, I still do my self-employment business of doing people’s taxes on the side. This makes things a little slower for me, since I still have to keep up with that work. Amazing, eh? Well, it’s 11:30 at night, my time, and I have to be up at 6:00 am. I can do this! It’s tough, but it will get done (it has to).

So what’s happened lately?

I’ve started looking at this whole thing in the way of trying to figure out what will be the best way to earn money on the internet. I’m going to continue with Find a Russian Bride, of course. The site, I expect will actually bring in a few dollars each month, once I get it going. There’s a lot of work to be done there. I need to get some graphics up-to-date on that site, since it currently sucks in that regard. Of course, I also have to add a lot of content. Isn’t content king on the internet?

As well, I have been seriously examining the things that I desire doing to make myself happy.
I enjoy helping people a lot. I’m really good at fitness and health. In fact, I’ve been teaching people that for years through my martial arts school. So, I’m looking at a way to get something going in that respect. I hope to get the site up and running before the end of November. The concept is a membership site where I will help people with personal plans and coaching to help them meet their own personal fitness goals. I think that in the long run that site will be a big seller. But it has to be done right and I have to make sure I give more than I ever have before to my clients. It’s going to be great! I’ll keep you posted on that!

What do you think? AM I too diverse and not focused enough? Should I build one site and get it making a few hundred a month before I even think about another? Or am I on the right path?

Falling Behind is NOT Procrastinating!

Yes, I’m falling behind… still.
And it’s bugging me.
No, it’s not procrastinating… But sometimes it feels like it. Honestly, I’m just so busy trying to keep up to my regular commitments that I’m not finding the time for starting an internet business properly. Here’s this week’s schedule (starting with today):

  1. Every day: get up at 6:30, leave home by 7:20 am to get to work by 08:00. Work until at LEAST 5pm, probably later (usually 6 or 6:30pm, except Thursday & Friday, when I go get my kids).
  2. Monday: Teach Knights of the Northern Realm workshop on shortsword & buckler vs. longsword - 7-9 pm. After that I have to complete Heavy Metal’s 2007 taxes (probably up until midnight or later working on this).
  3. Tuesday: Teach/monitor martial arts class 7pm -10 pm. If I haven’t finished previous taxes, do them now! Otherwise start on Blue Mountain’s taxes.
  4. Wednesday: Teach silversmithing class - 7pm - 10pm. Finish Blue Mountain’s taxes.
  5. Thursday: pick my kids up, get home by 6pm. Must have Blue Mountain Painting’s taxes done and deliverable by 6:30 pm.
  6. Friday: Pick up my kids, get home by 6pm. If weather permits, put together the fence that isn’t finished in my back yard.
  7. Saturday am: It’d be nice to go to Shul, but I doubt I’ll have time. Pick up pumpkins and set up for cutting practise to start at 1pm. Cutting practise from 1-4 pm. Evening to spend with kids and play and teach them. Daveed is learning to tell time on a standard clock face, and knows adding numbers up to 10. He has fun with this, and I’d like him to go to learn his numbers up to 20, since he’s getting bored with the others. He;s also learning to write his name. Ariana is learning to count and starting to learn to identify letters. [Daveed will be 4 on Dec 2nd, and Ariana turned 2 on Aug 18/08].
  8. Sunday: I spend all day with the kids today, and promised Daveed that we would go swimming this weekend if I had enough money (which I’m sure I will - I’ve been pretty good). They go to their mom’s at 5:30 pm. After that I will work on whatever items on my to do list I am able to.

This pretty much fills my whole week before doing anything extra outside of the above routine. I don’t know if I’m going to be able to make this goal I set back in August in only 3 or 4 hours a week, since that is what it seems I’m able to commit to this. I originally thought I’d be able to commit more to it than that. It’s too hard to do it with two little kids around on the days they are with me. And because I try to get so much done during the nights they aren’t with me, I’m completely exhausted by the time they are with me, so I end up sleeping the whole 10+ hours they do each night.

Still, I’m not going to stop trying! I need to have this, since what I make during the day isn’t enough for me to have any future for myself with. I have too high financial committments, and can’t just go back to being the Bohemian artist like I could have 7 or 8 years ago. If my expenses were as low today as they were ten years ago (relatively speaking), then I would have money to spare! However, I can’t take my kids and me and live in a shoddy one bedroom basement or attic - well, I could, but I don’t think that would be so great for my kids. But it is always an option if i’m forced to down the road…

I sometimes wonder if I should use this blog as a complete personal journal, not just a progress report on my goals for my professional and business life. I’m a bit shy about putting my complete opinions and what-have-you on here.

Honestly, I like my job well enough. I don’t like how working for someone else dictates certain things in my life. And I don’t like that I’m making less now than I did a year ago (significantly). What do you do? I have to have a steady income because of the pending divorce and the issues surrounding that and childcare/custody. My kids mean mroe to me than anything else in the world. And so, I’m willing to do whatever it takes to give them a decent life. Their mother… well, she seems at times to want to use me and them to get herself ahead. But I also wonder if that is just her odd view of what she thinks she deserves for giving birth to them both. It’s strange to me…

I want so much more for my kids than I had that it is almost silly! And what I see the possibilities are is unbelievable. I see people, even those in my family, who have so much more and haven’t worked any harder than I have. Yes, they had a better start and better teaching from their elders, which makes a HUGE difference. The lessons you learn as a young person really do give you the direction you go in life, regardless of how smart you are. And the lessons I learned were mostly useless or street tough lessons. They sure didn’t teach me how to get ahead financially or how to manage money properly. I’ve learned mroe from “Rich Dad, Poor Dad” than I did from anyone in my family. And now, at this late point in my life, I’m trying to implement some of that knowledge. And I’ll do it! I swear! It juut might take me a little longer than I had originally planned.

Don’t Let it Slide

Well, I’ve let this updating process slide. There’s my first mistake… Well, maybe not my first. But it certainly is a mistake. I really should be more diligent in this.

What have I done lately?

I figured how to get an affiliate link in NetFusion. It still don’t like this tool, but at least I have findarussianbride.com up. I have to find something that works better. As it is, I am thinking of just going straight to using SeaMonkey’s HTML editor to do this site. But I’m not sure that’s a good idea, either, because the way I want this thing to go will require more than what I know in HTML, and I haven’t got time to learn everything. If only I were a programmer in a former life instead of an artist! Ah, I’d rather be creative…

I’m continuing to try and follow my weekly task list. I am finding it really hard, because I’m working overtime at my job, still have to feed me and the kids, and I don’t really want to compromise what little time I do get with my kids. I’m thinking of setting up a little office in the living room or at least on the main floor of the house where I can start to do some more article writing and get these things done when the kids are over. I’m not really sure how I’ll manage that, though.

It’s funny, it’s not like I hate my job or anything. I actually like the work I do. I just want more than I think this will give me in the long term. I honestly don’t think that working for somebody else like this is going to give me the financial freedom and income that I desire, nor do I think that it will give me the freedom to do the things that I want to in my life - especially time with my kids. I don’t have a girlfriend, so that isn’t an issue (not that I would let it be, anyhow). I just want more out if life, I suppose. I’m tired of struggling with money so much that it makes me physically ill.

I make a pretty good living, but have been pretty foolish in the past in allowing certain spending to happen. I used to give Olga $1000 a month to cover groceries and sundry expenses. What a fool I was! That is so much money that just disappeared, it’s unbelievable - I have no idea where she actually spent it. And to top that off I just couldn’t say no to anything else. We got so far in debt that it’s ridiculous, and when she left me with all the debts, it nearly bankrupt me (I’m still struggling). I don’t ever want to be in that situation again. And I want the freedom to be able to get my kids a lot more than I ever had. Mostly of me - my time, togetherness with me, and learning about the world in ways that a lot of my family has never had, and never will, simply due to ignorance. If you don’t know that something is possible, why would yuo even think about it? I know what’s possible, because I’ve been exposed to more. And I want that for my kids!

So what else am I doing to get it? I’m trying to build that little site for Russian Romance up a lot better than it is! I’m also going to work on a fitness site. Really! I’m 41 years old, in better shape than most people half my age, and it’s because of the research and lifestyle that I have done for myself. I teach martial arts, and part of that is fitness… So why not? I think I can really get it going good, especially if I can get some testimonials and some solid plans in place right at the beginning.

So, if anyone’s interested in finding out more about fitness and diet, then contact me here on my blog! I’ll set you up with a custom weight loss plan, at no charge, so long as you agree to let me work with you and use your experience for my fitness project!

Any takers?

Weekly Update - new sales & learning

Well, the last week was kind of weird. I got antoher sale! Yay for that! But I didn’t feel like I got a lot else done. so, starting an ebusiness is slwo going when you’re working fulltime (and have two other part-time jobs to boot). Yes, there was a lot of writing behind the scenes, and there is a lot yet to go. My sale was the incorporation handbook (how to incorporate in Canada), and to someone in the USA, which surprises me. That’s cool. No GST to worry about, then.

As for other things, I had a beautiful site ready for findarussianbride.com, and as I was trying to add my affiliate links in, I discovered that the darned thing won’t let me edit the HTML code to do it as I’d like. That sucks! So I can’t put the links in. And this is the site editor supplied by my host. The tool is called NetObject Fusion, and they supply version 8.0. Useless if you can’t enter any code to add affiliate links. So, it’s back to the drawing board with that. A complete waste of several hours of my time. And I have only some learning and a bad review of NetObjects for it.

It’s great for the developer if I have to add a tool every time I want to use the thing to add a form or a specific link or HTML code, but it really sucks for me. And there are much better site tools out there. Heck, I could run the site in WordPress, although I think that this is not the optimum format for a site that is based on reviews and articles. Maybe I’ll try WordPress with something else…

So, progress is happening, but very, very slowly. It’s starting to make me doubt that I’ll make my six month target date. It’s already been one of those months, and I’ve only had $38 of income, and have spent more than that on site registrations and tools. :-( We’ll see…. The Russian bride advice site should be up by the end of the week, if all goes well. And then I’ll start adding some blogs and outside links (articles) to get some action headed towards it. And I’ll have to register it with the search engines.

The Most Important Item for Success

This really is quite the challenge! I’ve learned that the most important thing is to have a task list. I need to set out my goals, breaking them down in a time line of tasks. I know the six month goal, but didn’t really have a full plan on how to do that, and I’ve already wasted nearly a month (and only made $20 in revenue - that pays for registration of this site and the one that I put the product on. So I’ve broken even on that). So what do I do?

Start General and Work to Specific

I have a general plan (the six month goal) that is what I start with. From there I’ve set it so that I knwo how much I need to accomplish in each month in order to get to the final goal. Therefore, these monthly goals are written out in a couple of sentences each. From these I have weekly tasks list. These are my weekly objectives that need to be accomplished on order to meet the monthly goals. This is tough, because there actually is a lot of work on these in each week. I’m sure that there are things I’m missing. What they are, I’m not certain of, but that’s also part of the learning process.

Each of my weekly task lists is broken down as to when I need to accomplish each item on the list, and what needs to be done first. I know, again, that I miss things. As I learn more, this will change. Currently I don’t have any subscribers to this blog. I’m sure I will within the week, though, as that is one of my tasks. Where do I start? With those closest to me, of course. Since I’m on FaceBook, I can send a notice to my friends and family on there that I’ve started this challenge, and ask them to subscribe to my blog and follow along and comment. Some might be interested in this. In fact, I’m sure some will be. This will also allow me to get some people following my other sites, as I set them up. Who knows, maybe I’ll even get a sale or to out of it!

Once I’ve completed each of my daily tasks, then I check it off as done. Completing a task often reminds me that there is something that I’ve missed or need to learn about. For example, even doing this blog has reminded me of a task that I wanted to put on my list, but missed doing. It’s a crucial step in the progress towards reaching my goals, but I didn’t write in the task. I could have missed it completely or waited too long. Now, however, I know it’s going to get done, and done timely and properly (or at least to the best of my current abilities).

So, my conclusion on what I’ve learned this week is that it’s true that to operate any business you really do need a plan. The more complicated or lofty the goals, the more specific the plan. This includes life goals (and I’ve added those into my “Big Plan). I think everyone should try it. I’ll bet that more people get ahead in whatever it is that they want out of life it they do!